So, in the process of putting up a website for a business – which is sometimes involves tight deadlines, one veery important detail can be left out. A detail that might be just as important as the website itself. This detail is none other than implementing a way, or ways, to be able to measure a website’s performance as it relates to visitors. E.g., how long a visitor spends on your website, their behaviors when they are there, whether a visitor is having issues while navigating your website.
The problem, as I see it from my experience so far, is that many web design and even customers of UX services don’t quite see the need for such things. Furthermore, these things are seem as details will overcomplicate their lives and create another expense. While it can be true that this might add a new task, the same doesn’t have to be true when it comes to cost. Thankfully, there are some very valuable tools out there that have a free version in their subscription tiers, so the website owner would not have to incur any expense if they don’t want to.
But guess what? The website owner still doesn’t see it as important. To that I say, “No problem :)”. We’ll just add these tools and as a default and if the time ever comes when you see the need to check them out, they will be there waiting for you.
The truth is that many people in the beginning stages aren’t aware that they might have to switch things on their website up at some point. That conversions don’t just happen. When a business owner finds themselves having to figure out how to improve the outcomes resulting from their visitors, they will at that point go searching for answers and hopefully see the valuable tools that are already connected to their site. What’s even better is that these tools will already have been running in the background – collecting data to have ready for a moment such as this.